PRIME MUSIC FESTIVAL
PSG and Jay Goldberg’s cutting-edge musical curation will debut for the first time in Urbana on the sprawling Champaign County Fairgrounds with two days of unique sets and performances from some of electronic and hip-hop music’s most edgy beat makers and rappers. The festival will be sponsored by Urbana’s own The Canopy Club and Urbana Park Districts.
“Prime Music Festival’s inaugural year in Lansing exceeded all expectations for a first year festival in 2017. It was a no-brainer to expand the festival to Illinois. Excited to share with the world who we are bringing this year! Stay tuned for that announcement,” managing partner Adam Lynn said. Past Prime Music Festival lineups have explored a fusion of electronic music with a refreshing focus on rap and hip-hop, and Prime Illinois will be no different. With its 2017 inception in Lansing, MI, Prime Music Festival has already proven itself as one of industry’s most recognized hip-hop destinations, playing host to heavyweights like two-time Grammy Nominee Migos, Billboard chart-topping Machine Gun Kelly, Atlanta’s hip-hop kingpin and Brick Squad bossman Waka Flocka Flame, and rising stars Blackbear, Playboi Carti, and Quinn XCII.
For more information on topics including vending, local support and general festival inquiries, visit www.primemusicfest.com. You can find the event now on Facebook, Instagram and Twitter by using the hashtag #Primeillinois and by following @PrimeMusicFest.